• May perform analysis as required to drive/support GTM activities such as competitive GTM activity (spending trends, website content/presentation, promotional offerings) and synthesis of syndicated and/or primary research

• Collaborate with Marketing Communications/other teams to execute GTM plans

• Track/report program/ campaign metrics versus predetermined goals/ benchmarks

• May develop/communicate closed-loop post-analysis of assigned programs

• Secure/coordinate messaging and content for GTM programs and vehicles

• Perform marketing operations activities as required, e.g., Siebel Marketing Resource Management (MRM)/Customer Relationship Management (CRM), PO/accrual management, collateral fulfillment

• Recommend/deploy marketing programs that drive demonstrable revenue, share gains and customer engagement

 

 

• Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred

• 4+ years marketing experience within the IT industry

• Sales and/or channel experience a plus

 

 

• Knowledge of marketing principles, practices, tactics and tools

• Knowledge of advertising/ direct marketing agency practices and procedures

• Understanding of offering category and HP offerings/ strategy

• Project and budget management skills

• Strong written/oral communications

• Strong analytical skills

• Good interpersonal skills

• Ability to work as part of a team

• Ability to interface effectively with multiple levels of the organization and functional disciplines

• Influencing skills